Maybe most people still don’t realize that 2019 means we’re heading to the last chapter of the decade. Over the past ten years, we’ve seen how mobile and the internet ruled the world, the introduction of AI, AMP, AR, VR, and many other acronyms. And where we could see and feel these changes most apparently is in web design trends.
In recent years, design trends have promoted significant creativity – say goodbye to grids and traditional stock photos and welcome vibrant illustrations, asymmetrical layouts, and vivid color schemes. Especially for websites, it needs to come with both aesthetics and technology to make your website smart and beautiful at the same time.
Gathered here are the web-design trends that are predicted to dominate business’ websites in 2019, but they are not meant to be exactly all the best in the upcoming creative innovation.
#1. Serifs on screens
Most of us have heard the rule that serifs are for print while sans serifs are for screens. But how can it be a trend if it doesn’t give the convention a little shaking up?
While sans, with its fine readability, is still the top choice for websites that have word-based content, more and more brands are turning towards bold serifs for some aspects of their designs such as headers and callouts. One absolute reason for this: serifs were designed to be decorative which making them perfect for emphasis.
Even though serifs are considered kind of outdated, they still have lots of characters and are more adaptable than you might think.
Ex: Medium has this modern look thanks to the wedge serifs and bold strokes.
#2. Black-and-white palettes
Color palette is one of the most important elements in a website. It uplifts a mood, unifies a brand and guides users through a flat interface by creating visual landmarks. As far as we can observe, for 2019, daring black-and-white web design might make impressive transforms.
When color (black & white are not colors) is missing, we see the world differently: shapes and textures become clearer, and movements seem noticeably slower.
White by itself is pure and reserved whereas black is strong and determined. Combine these two and you’ll get a striking and deep look for your website. Ironically, black-and-white designs can only do their best when being in combination with minimal amounts of color. So you should choose to add an accent color just when your website has points of interest or calls-to-action that need to stand out.
#3. Natural, organic shapes
I have to admit that geometric structures such as squares, triangles and rectangles with their sharp corners do bring viewers a sense of stability, but 2019 trends are more concerned with the feeling of comfort and accessibility. That’s when smooth lines and natural shapes take the spotlight.
Thanks to the natural imperfection and asymmetric of organic shapes, they can provide depth to a web design that makes highlighted elements of the page stand out. These shapes are from nature, like the curving forms of rivers and hills. Using natural, organic shapes make web designs feel human and alive in every illusion of movement.
#4. Glitch art
In the end of 2018, retro made its comeback in the world photographing and designing. In the case of glitch art, it’s a kind of retro gone wrong – the featured moments of it are crinkled film or a slow dial-up connection led to a distorted but unintentionally striking image. And it’ll surely continue to be a great choice for web design style in 2019.
Glitches become special in our modern times when technologies are so pervasive. We have the fear of losing control over machines, but we also don’t know what we’d do without them. Hence, people tend to lean on the past in some aspects, mostly in aesthetics, and Glitch, with the impressive retro style, is one of a kind. Glitch can draw the viewers’ eyes to those parts of the site that are glitchy, warped, and double exposed. With Glitch art, websites are given a distinctly psychedelic look. And that amplifies visitors’ feeling of disorientation in a nostalgically artistic way.
Micro-interactions are small events with one purpose: to make sure that users have certain impression and connection with your site. Everytime you take a small action on an app or website and there is a specific response to it, it’s a micro-interaction. When you check Facebook, the red icon displaying your message and notification count is a micro-interaction. Or when you refresh a Twitter page and hear a beep sound, this is also a micro-interaction.
Those two examples are just the most common uses of them. In 2019, web pages will heavily feature more interactive tools. Hover, chimes, scrolling animations, and much more. All in all, this is a very useful way to involve audiences in your website, to subtly impart information to the users about their actions and usage, and make web pages feel a little smarter and more active.
#6. Chatbots evolution
Chatbots have been a quite popular choice for a while but it will finally move into the spotlight in 2019. The main reason this is the advancements in AI and machine learning, making them more efficient and intelligent.
The evolving chatbots are going to up more and more on web pages with higher levels of customization than we’ve seen in previous versions. Bright colors will make your websites not only more prominent but also more inviting. We can also turn chatbots into types of friendly mascots to represent brands and give these bots a personable face.
#7. Even more video content
Video not only diversifies your page but also serves well the on-the-go audience who don’t have the time to scan through a bunch of text.
According to most surveys, video content takes up the biggest percentage of attracting viewers on both social medias and websites. What’s new here is the move Google has made toward mixed search page results, websites that featuring video content above standard web pages. This has led web designers to prioritize video production to make the websites more searchable and display content in the most efficient, shareable way.
Minimalism is perhaps one of the most classic and timeless web design trends. The fewer elements and content on a website, the less information your audience will have to sort out. If a website is designed in the right way, it will show the visitors exactly what they’re looking for, or what the providers want them to see.
So there’s no doubt that minimalism will continue to reign the digital market in 2019. Animations and fade-in effects that make scrolling more attractive will also give web pages space to split out their content and thus result in more contrast, whitespace, and clear typography without many distracting elements.
There are still lots of surprises in store and pretty much time for you to contribute your own creativity to this list of trends. Despite our prediction and imagination for what 2019 will bring, it is finally up to you. Now, I speak directly to you – the web designers who are reading this article: It’s already 2019, this is the last year – the last chance for you to make your mark on the decade, let’s check it out and get started.