By now, you have already known why having a strong website is important for your business. It isn’t just for fun anymore. Just one glance at your site, prospects can decide whether or not they should work with you. Or website is simply a place where customers are able to find you online.
However, many people misunderstood that a strong website is just a pretty one. Oh honey, you don’t need a BEAUTIFUL website, you need an EFFECTIVE one. The one that you can actually put to work.
How to put your website to work
1. Step one is do the thing I tell you to do nearly every article I write….wait for it…THINK ABOUT YOURSELF. This is the most important thing to be considered. If can’t be sure what purpose that your website should serve, you can not create an effective one
To do that, you are going to need to take some time to think about who you are, and what the core values of your business are. How could you change your business by changing your website? How can your website make you business easier to run and for your clients or prospects to engage with you?
2. Then, FIND OUT YOUR TARGET AUDIENCE. Along with you business goal, you need to determine your target market. Who will visit your site? What do they want to get from your site? What would make it easier for them to do business with you?
3. JUST DO IT. I know it’s not easy to sit down, asking yourself something that are rather vague. But, just try to do it anyway. It may be the thing that makes your business great.
Next, I’m going to tell you some elements that your need to improve to make your website work for you
Call to action (CTA)
What exactly is it that you would like your potential customers to do when they browse your website? Do you want more newsletter subscribers, make a sale, provide information or gather contact information?
Then include buttons which should be of a contrasting color and say exactly what you want them to do: Call Me, Shop Now, Contact Us, Let’s Chat, Sign Up, Buy Now.
Take this stunning website which is one of our successful products as an example, its CTA is very obvious and strong. See full website at: luminpdf.com
A successful website must have ability to convert visitors quickly into customers. So make your CTA as clear and as easy for potential clients as possible to take the next step.
Where to sell your story? Yes, no place else but the “About us” page. The thing is many people seems not to be aware of its importance. The “About Us” page is usually their second thought. But let me unveil a secret, that page is one of the most visited pages on a successful website!
Therefore, it’s time for you to put some effort into making the “About us” page less boring. Do not write long essay, just keep the page simple; give users just enough information. And remember it should be personal, compelling, and definitely up to date.
I don’t know about you, but nothing drives me nuts more than a website that makes me revisit their pages so many times to find out how to contact to them. Hey, I found your site, I like it enough to stay and I want to do business with you, but guess what? I can not find your contact information. Are you serious?
So, please display your contact information on every page if possible. It should be RIGHT-THERE. You should also offer various options for potential customers to get in touch with you such as: your email, your phone number or a contact form. A good way to do this is add contact information to all static headers and footers.
There is no doubt that it’s the age of mobile devices now. Mobile seems to become everything surrounding us from doing business, checking email, shopping or even playing game. Because of that insanely increase of mobile devices, it’s a must for any kind of business to have a website that is responsive.
When I make the browser thinner and wider, the layout magically adjusts itself to fit any sizes of the browser. That is how responsive websites work!
Check out: 5 Compelling Reasons Your Website Should Be Responsive
A website which isn’t optimized to be viewed onto a mobile means the page won’t be adjusted or fit onto the small screen. So, your visitors have to zoom in and out, up and down, left and right on smaller device to read content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business.
If you want to stand out from the crowd, a good navigation is the key factor you need to take care of. Navigation isn’t necessary to be complicated. It should be easy to identify and easy to use.
Remember, people want convenience, not a challenge. The easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.
Fast loading page
According to Hosting Facts, “A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load”.
Here are other Reasons Why Visitors Leave Your Website In 10 Seconds
Slow loading pages may be a major reason why your visitors hit the “Back” button without regret. Nobody likes waiting for so long! There are tons of other options available out there, why would they waste their time waiting for your page to load?
A good website is the one that not only work effectively, but also provide relevant content that your audience want. Content have to cater to the needs of the users. It should answers questions that have been posed by your audience. Once your customers have found what they have looked for, they are likely to return your site to find answers for any further problems.
Last but not least, make sure all content is SEO optimized using relevant keywords so your targeted audience can find your site.
I’m sure by now you’re getting the picture. A website that works for you will not only save you time, but also make you money.
It takes time and practice to produce a “be-you” website which attains the quality online presence your brand deserves, not just a rushed creation from a dull template.
While your website essentially represents your business’s face, why don’t you take time to make it shine! Want help getting your website to sparkle? Talk to our team to see just what we can do for you!