“If you are not ahead of the times, you are behind them”
Just like any other creative fields, web design is always evolving with the passing of time. It’s essential for web designers to know what the current and upcoming trends are. It helps you stay ahead the competitions and meet your clients’s expectations.
With the start of the new year, I bring to you what I believe are 7 of the most important trends in 2017.
Sure that the most popular trends are not always the best choice and they also do not mean “new”. Some of them originated in 2015 and 2016, but they will continue to dominate the online world in the next couple years.
Related: Free Productivity Apps For Business Owners In 2017
Think outside the box with video
If a picture paints a thousand words, then a video can do that hundredfold. Everybody loves video. To make my point clear, you can read a report from Google which said that 74% of all Internet traffic will be video by 2017. Unbelievable, right?
Embedding a interesting video to your website header can be a big hit. It will instantly captures the users attention, impress potential customers and keep them on your website longer. Just a little reminder that your video should offer a warmth and a stunning depth of originality and add a unique element distinguishing your works from others.
More animation and GIFs, please!
If you want your website to rock in 2017, you still need to stick with animation and GIFs. They will bring your website to life, create the one that can express your own story in a more visual, engaging and interactive way.
If I cannot convince you with my words, let’s consider what the animation design guru, Val Head, proclaimed at 2016’s Design & Content Conference: “Designers should build animations as per the brand voice and image.”
Also, I highly recommend you to use these factors on things you want to highlight such as sale banner, best selling product, etc.
Pay attention with Cinemagraphs
The human eye loves motion. How many times do I need to repeat that saying? That’s why in this post, I mentioned animation, GIFs or video above. However, sometime these may waste a lot of bandwidth and make your website slow.
Cinemagraphs came to your rescue. They are photos with elements that have repeated movements. People just don’t see them very often, so they will be impressed when cinemagraphs do. With cinemagraphs, you will become the coolest kid in the web world
Related: 7 Key Elements Of A Modern Successful Website
Micro-interactions are everywhere
Micro-interactions has played an important role in web design for a very long time. And there is no reason to think that they will fade away in 2017.
Take this as an example of micro-interactions. When you see the red and white box icon on Facebook, you automatically know that you have a new message and immediately click on it to read messages. That’s how micro-interactions work.
People always want to be heard, seen or listened to. So, there is no doubt that if you design a website that does not include some elements or moments which user need to interact with, they won’t spend much time per their visit. Long story short, micro-interactions make devices more human-like in their moments. As a result, the design is more usable and enjoyable.
Typography goes bigger
Typography is also a powerful visual element which evoke your brand and define your voice and much more.
Let’s face the facts: People come to your website to read the content of what they are looking for, not to see what colors or design elements you used! You see, in the world that people seem to be bombarded with too much content, providing a concise statement really do make a difference.
Therefore, becoming a master of typography, your website is 90% successful.
Don’t forget about Parallax Scrolling
This technique is not new. Parallax Scrolling sites are more and more common lately. It’s the increased usage of mobile screen making the success of the long scroll.
Long Scrolling offers us designers the opportunity to tell a story, promote interaction. Infinitely scrolling sites also entices user to stay longer. Especially, it works well with touch controls and opens the door for more intense, immersive experiences.
More focus on conversation
At the end of the day, the purpose of the website is to reach out your users, turn your visitors into your customers. That’s why people nowadays try to make effort to better communicating with potential visitors through bots.
When someone access to your website, a chat window will pop up and then, you’re ready to interact with them and personally engage your website visitors.
I recommend you to try Poppi Live Chat which is an powerful communication application developed by Designveloper. It aims to provide a range of services for reaching out to your prospective clients and monitoring the website traffic.
Read more about Poppi Live Chat at: Poppi – Keep In Touch With Your Customers Anytime Anywhere
Ready to rock in 2017?
With the aim of saving time in our day-to-day workflow, these trends clearly show a real concerted effort to make the process of building website much easier. Not all of these trends may be useful for your business, but it’s always beneficial to know what’s happening in the industry.
As Picasso said: “Learn the rules like a pro, so you can break them as an artist.” So why don’t you get your hand dirty, make your own stunning website and share it with me in the comment box. Who knows, you might make a trend by yourself? 🙂