There’s is no doubt that website templates dominate the web design world today. It’s not hard to find a huge influx of companies offering “personalized” website templates. This sounds like a fantastic opportunity to grow your business with a low cost. Yes, if you have a tight budget, it may be exactly what you need.
However, in actuality, design templates obviously have their limitations and below I bring to you five key elements which show exactly why a website template is bad for your business.
One size doesn’t fit all
It’s almost 2017 now. Don’t you tell me that your visitors still have to do the “pinch and swipe” to get around your website? You’re not just frustrating your potential customers, you’re harming your bottom line (AND your reputation). Having a responsive design is no longer just a really good idea; it’s a must.
But guess what? Though this is changing a little, you can still find web design templates out there that are not responsive. Using those templates, you’re making customers less likely to engage with your business and making your business seem more like a place of amusement than a professional business.
Related: Why A Good Website Matters For Every Business
You get what you pay for
Hey, you might think that it’s the comparatively low costs templates offer that is their main selling point. You’re right! But, let’s think bigger! No pain, no gain. You get what you pay for. Why don’t you know that the templates are cheap, because they actually look cheap?
Impressions matter. The first impression is much more crucial. You don’t cut sheets of paper into rectangles and write your business cards up by hand, do you? No one does that.
Well, the same can be said about templates. A website template suggests lack of creativity and laziness – and because of these you won’t gain a positive response from first time viewers. And as a result, your brand image can only suffer for sure.
Just like the others
How can you differentiate yourself from the crowd when wearing the exact same clothes like others? Okay, your face may be a little different with the makeup you did by your own, but who care when they just look at you in 3 seconds then leave?
It goes the same with your website. Most people leave after just one glimpse at your site. So, to make them remember your website, you have to keep them interested and make the site absolute unique which a template can not deliver.
Together with their generic titles, header image and some ugly styled navigation, these features are distinctive enough so visitors instantly know that the brand didn’t invest in a custom design and chose an unprofessional solution.
If those perspectives don’t feel that you are really serious about your business, how can they purchase for your services?
Related: Why You Can’t Afford To Ignore Custom Web Design
No room for creation
Let me repeat again. There is not so much room for you to create with a template design. You have to use what is given to you. Sure, you can click a few things, copy a few paragraphs into a form, add your content like images and text, but that’s hardly a customization feature.
If you simply share information about your company and maybe post a blog or two once in awhile, a template site may be totally up your alley. But if you need the piece of your website to talk to each other, or do cartwheels, or if you’re looking for unique layouts and structures, this may not be the best choice. A website based on a template will never be unique!
If you are ok with giving up some flexibility, a template be an ideal option for you.
Templates resist change
Time flies fast. Things change. People changes. No matter how awesome your website is, no one is going to be interested in it forever if it’s still the same with the passing of time.
To avoid looking outdated and old-fashioned, your site needs to be updated regularly. But with a template, when it comes to this situation, you might have to start rebuilding your website from scratch. It’s because when you use a template, you depend on a system created by someone else and it is a sure way to lock yourself out of their options.
And when you’re done, the business might lose to your competitors. See, being too dependent on others is always bad.
Deciding whether or not you use a website template for your business may be based on your time, budget and value. However, in my point of view, building a custom website is still considered as a smart investment, and the one that helps your business grow in the long run.
To end this post, I just want to remind you that you always get what you pay for. No pain, no gain.