There is no doubt that it’s the age of mobile devices now. I know it sounds ridiculous but more people in this world own smartphones than toothbrushes. Mobile seems to become everything surrounding us from doing business, checking email, shopping or even playing game.
Because of that insanely increase of mobile devices, it’s a must for any kind of business to have a website that is mobile friendly. Actually, it’s not a big problem. Usually, we have a website designed for desktop users and another one specifically developed for mobile users. But, the question is “Is is possible to have a website that can use for both desktop and mobile?”. Absolutely, it can! Responsive web design comes to your rescue.
What is responsive website?
Instead of explaining it words by words, let’s see it in action. Opening this blog on a desktop browser, then slowly make the browser thinner and wider. Do you see it? The layout magically adjusts itself to fit any sizes of the browser. That is how responsive websites work!
With this design, instead of creating different websites for different devices, you just need to rearrange the elements to fit into any screen sizes. Your sites will look awesome everywhere. In other words, it ensures the website is effective and easy to use on any devices.
Benefits of Responsive Web Design
The benefits of a responsive website are numerous, but I’ve summed up the most important advantages that actually affect your business.
Easier to manage, lower costs
With traditional website style, you have to waste your time and squander your money to build a separate mobile website and a desktop one. Then, you need two separate content strategies, SEO campaigns, etc. Needless to say, how complicated it is! Responsive design will give you spaces to breath. It’s much easier. You just need to build a single foundation, then it will run on the same strategies and campaigns.
Moreover, one website always cost less than two, and the savings can be definitely substantial.
Happier visitors, more potential customers
It’s really frustrated to zoom in and out, up and down, left and right on smaller device to read content. That’s obviously the last thing a customer wants when they are on the move and need to find out about your business. Remember, people want convenience, not a challenge. Responsive design can help you relieve this stress.
When surfing a responsive site on a mobile device, you don’t have to zoom, or shrink your screen anymore. The site will magically adjust to your screen size. Visitors will get better experience. And as a result, you will get more happy visitors which also lead to more happy clients.
No risk of duplicity
Creating multiple version of your website can’t avoid releasing duplicate content for the same product. And incase you didn’t know, Google actually penalizes you for duplicate content. These penalties will hurt your ranking. Is there anything worse than that? Responsive web design helps you take away all this mess!
“Big Boss” – Google prefers it!
Quite simply, Google prefers responsive web design. They recommended it, they meant it, and you know they are really a big deal! As the proverb goes “If you are in Rome, do as Roman do“, there is no reasons for you to go against the wish of Google unless you want to harm your SEO.
But why does Google prefer responsive design? In my opinion, there are 2 main reasons for this case. The first one is it’s more convenient for Google bot to evaluate your site instead of crawling multiple websites. Also, it’s much easier for users to share or interact with the website content. So, don’t hesitate to make your web a responsive one as Google recommendations.
Increase sales and conversion rates
What are business website for if not improves sales?
Besides all of the search benefits, it was clear that responsive website also has ability to increase conversion rates which leads to increase sales. According to a study from Google “What Users Want Most from Mobile Sites Today“, when users visited a mobile-friendly site, 74% of them said that they were more likely to return to that site in the future and 67% of them were more likely to buy on that site’s products or services.
Quite obviously, if you want to stay ahead of the competition, having a responsive website is the way to go.
At the end, it depends on your choice, whether you take it or not. But if you need help with a responsive website, we’re here to help you!
Are there any other benefits of responsive web design not listed here? Feel free to let me know your thinking in the comments below